The Simple Journey

Our Story: The Simple Journey 🌿

Hi, I’m Lily, founder of I Sleep Simple. My journey began with a passion for simplicity and sustainability, shaped by my own experiences as an immigrant from the USSR. My family and I came to the U.S. when I was just 5, seeking new opportunities and a better life. It wasn’t long before I discovered the power of natural, organic products—something I had always believed in, even as a young child.

Before starting I Sleep Simple, I worked as a real estate broker, helping people find their dream homes. However, it wasn’t until I joined White Lotus Home, where I learned about the impact of high-quality, sustainable materials, that my true passion for creating a better sleep environment was ignited. I also admired the company's integrity and honesty, which deeply influenced my own approach. I decided to create I Sleep Simple—a bedding line that reflects my values of simplicity, sustainability, craftsmanship, and honesty. My entrepreneurial spirit drove me to turn this vision into reality, building a brand that prioritizes comfort and quality with every product.

I Sleep Simple isn’t just about making high-quality bedding; it’s about making a difference in how we sleep, live, and interact with the planet. As a woman-owned business, we are dedicated to creating products that bring true comfort to your life while leaving a lighter footprint on the Earth.


Why Simple? 🌙

Simple is more than a name—it’s a way of life. We believe in the power of simplicity, and that starts with what we sleep on. At I Sleep Simple, we focus on crafting bedding, pillows, toppers, and mattresses from only the best natural and organic materials. Our products are handmade by skilled artisans, using premium fibers like GOTS-certified cotton, wool, kapok, latex, and buckwheat.

What makes our products so special? It’s all about the materials. We’re passionate about what goes into our bedding because we know it affects how we sleep and how we feel every day. Our bedding is completely free from fillers, additives, or harmful chemicals, giving you the peace of mind that comes from sleeping naturally.

Sleeping on a 100% natural bed is an experience like no other. Natural fibers provide the ultimate in comfort and sustainability—helping you sleep better, breathe easier, and wake up refreshed. When you choose I Sleep Simple, you’re choosing a simpler, healthier way to rest.


Made with Love, Crafted for Comfort đź’š

We take pride in creating products that not only feel good but also do good. From our sustainable materials to our ethical production practices, we’re committed to delivering bedding that’s good for you and the planet. Every item we offer is handmade with care, reflecting the love and craftsmanship that goes into every detail.


Join Us in the Simple Sleep Revolution 🌱

We invite you to join us on our mission to transform sleep—one natural, organic dream at a time. When you choose I Sleep Simple, you’re choosing quality, comfort, and sustainability.

Thank you for supporting our woman-owned business and for embracing a simpler, healthier way to sleep.